Resume
Portfolio
Lane Castagnacci
UX • UI • Strategy
Mobile App Redesign
Where: SapientRazorfish, Atlanta, Ga
Role: Creative  Lead
CRACKER BARREL
Goals:
• Increase speed in ordering flow
• Provide effortless solutions to item customization
• Enhanced funcitonality for waitlist, online ordering and store finder
• Elevate brand voice through refiend aestetic

Challenges:
• Menu items are highly customizable, adding steps to the ordering process
• Lack of ingredient based food photography
• Ordering platform created user experience constraints
• ADA compliant
• Project kickoff to go live in less than 4 months


Design
Menu
Item Page/Customizaton
Cart
Cart
Network disconnected
GPS Disabled
GPS Disabled
Join Waitlist
Order Flow