Wireframes
Design
Objective: Design new post-purchase experience that allows users to manage their cruise prior to departure
Role: Experience Design Lead
Where: SapientRazorfish, Miami
Booked Guest Experience
Carnival Cruise Lines
Goals:
• Add new functionality to allowing users to plan prior to departure
• Drive activity searches by using emotive categorization
• Surface top of mind information based on time to departure
• Redesign invoice page to reduce cognitive load
• Drive activity searches by using emotive categorization
• Surface top of mind information based on time to departure
• Redesign invoice page to reduce cognitive load
Challenges:
• Keep shops present without pulling focus or revenue
• Balance shops and subnavitation
• Surprise and delight through unexpected behaviors
• Make things fun! ( Carnival is known as the “fun ships”)
• Balance shops and subnavitation
• Surprise and delight through unexpected behaviors
• Make things fun! ( Carnival is known as the “fun ships”)
Planner
Booking details (invoice)
Where: SapientRazorfish, Miami
Role: Experience Design Lead
Cruise Manager
CARNIVAL CRUISE LINES
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